Agar Firdaus bar ru-e-zamin ast, Hami ast o Hami ast o
Kashmir is, undoubtedly, heaven on earth and It attracts many nature loving tourists to its doorstep to enjoy the surreal and calm beauty. To promote the tourism in this heavenly state and the tourism-centric economy, Ministry of tourism has announced a two week (May 13- 29) celebration termed as ‘Kashmir Festival 2013’.
Kashmiri Hospitality and tradition cuisine will be the backbone of this promotional event, which aims to promote tourism and to aware the prospective tourists to visit not only the popular destination like Leh (Ladhakh) or Hindu Shrines likes Amarnath and Jammu but to popularise the adventurous side of Kashmir too.
Locations like Yousmarg, Manasbal, Verinag, Kokernag, Daksum and Lolab Valley has been given parity and promotion as well as other popular destinations of valley such as Sonmarg, Gulmarg, Srinagar and Pehalgam.
Main events of the Festival include a Jehlum River Cruise, Shikara Race on the Dal Lake, Photography Exhibition, Painting Competition, Golf Championship at Kashmir Golf Course, Polo Match at Sonamarg, Horse Races, Adventure Activities – Cycle Race, Roller Skating, Paragliding, Trekking Expeditions, Rafting Competition.
Local Hoteliers/ Shikara Owners(House Boat Owners) have also proposed lucrative 20-30% discount as special case for the forthcoming season. So, Now the travelers have choice and reason to visit this destination in this summers.